Prepared privately for OneHR

Kaye, you built OneHR. The thinking it publishes never carries your name.

I looked you up the way an MD with a people problem would. Quietly, on a bad week, long before ringing anyone. I found a firm quietly publishing sharp, useful HR writing every month, and no sign of the person behind it.

Have a coffee with Liana →

Twenty minutes with Liana. Unhurried, and no deck.

Your homepage today. Warm and capable, speaking as the firm, with the founder who built it kept off the front.

What a buyer sees first

You write it all. Your name is on none of it

Open your News and Advice page and a real body of work is sitting there. Why people problems escalate, the cost of informal management, what the CIPD Festival of Work meant for trust and AI. A stream most HR firms could not keep up for a month. You keep it up, month after month.

Every piece speaks as OneHR, and not one is signed by Kaye Shane. So a buyer reads the sharpest thing on the page and never learns the founder wrote it. The mind that built the firm does the work and takes none of the credit.

Where your field is standing

Every HR firm nearby sounds like the last one

Open the HR consultancies an MD is weighing you against and the words fold into one another: trusted adviser, pragmatic, tailored support, peace of mind. They are on your site too, and on everyone else’s, so nobody really takes them in.

The one thing none of them can copy is you. A named founder who has sat through a thousand people problems, saying in her own words what she sees coming for employers this year. In her voice, not the firm’s. Right when an MD is still working out who to trust.

If I did one thing first

If I did one thing first, I’d take the articles you already publish and put your name and your face on them, so the sharpest thinking on the page reads as Kaye Shane’s, this month.

Somewhere that is yours, with your name on it, working while you get on with the clients.

The thinking behind this

The whole idea, in ten minutes

Liana Fricker and me, talking through how a firm gets chosen before it is ever in the room.

Who you would speak to

Two people, one system

I make the stuff that does the talking. The videos, the writing, your actual voice on a page. Liana works out what to build first, and why. A short call with her maps the whole thing to your firm, with no commitment on either side.

Kevan Smith, Creative Lead · Liana Fricker, Strategic Lead · Epiphany Content

Kevan Smith and Liana Fricker, Epiphany Content

A short conversation

Worth twenty minutes?

If any of this rings true, the next step is a coffee with Liana. Nothing formal. She will tell you straight whether there is something here worth building for OneHR, or whether there isn’t.

Have a coffee with Liana →

Liana is keeping a few of these conversations open for September.

Yours either way

Have the conversation and the full written version of this teardown is yours to keep, the one you can forward to your partners. It stands on its own whether or not we ever work together.

Not ready to talk yet? See the whole picture first.